cree lighting · The Story

The CREE LIGHTINGADVANTAGE

top-shelf competitors don’t cut it.

Brand heritage

Who We are

For over a decade, Cree Lighting has been the most valuable LED brand with unbeatable performance and a reputation for superior product quality. It is the #4 most recognized commercial lighting brand in the United States.

In the household, Cree Lighting delivers longer lasting, more vibrant, technologically innovative lighting solutions that consumers rely on to replace years’ worth of industry standard bulbs. Now, we’re bringing those values out into the field.

Our Simply Better ethos is about intuitive upgrades that are durable and intelligent without being over-engineered or overpriced.

Tactical Innovation

What we do

Our three pillars — Quality, Technology, Confidence — disrupt the market by fixing what's broken, elevating what works, and doing it all under our Replacement Guarantee that gives our customers peace of mind.

In keeping with our tradition of torture-testing every product on our shelf, the X-Series flashlights are dropped, drowned, and dragged through the mud to prove their worth.

Next-Gen Illumination

Why now?

The moments that matter rarely come with a warning, and the top-shelf competitors aren’t cutting it. We won’t let the industry standard be flashlights that ultimately leave pros in the dark.

With our innovative Mission Adaptive Power and Zero-Hesitation Interface, we’ve created a line of all-in-one torches ready to back you up. The X-Series is built to be ready before you are, with instant-on full power and a charge that holds for months on standby.

the x-series

built for what's next

Explore the Cree Lighting X-Series Flashlight full lineup, engineered for the job ahead.